There can be no peace in the world so long as a large proportion of the population lack the necessities of life and believe that a change of the political and economic system will make them available. World peace must be based on world plenty.
— John Boyd Orr

The Idea

Established in the summer of 2008, DRUG is a lifestyle brand representing the urban woke. Influenced by street culture, NYC fashion, music, art and forward thinking alike. The brand has evolved into a lifestyle embodying comfort, style and social awareness, seen through the lens of urban society.

Style & Quality

DoRightUnderGod™ supplies only premium quality apparel. Born within the culture drenched confines of Harlem, NY. DRUG clothing is a lifestyle brand manifested into streetwear fashion. Authentic to its core, DRUG collections can only be purchased via our online store and Harlem Underground™ locations.

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The Mission

Dedicated to the production of quality apparel. Equally as dedicated to the production of quality life. 10% of all proceeds are donated to aid underprivileged youth and disenfranchised members of the community. 

©DORIGHTUNDERGOD 2019. All Rights Reserved.